– Group Tutorial: Defining The Major Practical Project

On Tuesday 27th November 2012, a group tutorial was arranged to feedback on where people are regarding their project. There were many ideas and suggestions that were given to further develop and continue the project.

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– Existing Ad Campaigns: United Colors Of Benetton (cont.)

The latest communication supported by United Colors Of Benetton is The Unemployee Of The Year campaign. “The UNEMPLOYEE OF THE YEAR communication campaign, set up under the aegis of the UNHATE Foundation, seeks to challenge clichés about youth non-employment and asserts a belief in the creativity of the world’s youth. Through it, the UNHATE Foundation, whose aim is to promote a culture of non-hate, will support youth to become actors of change against indifference and stigma.”

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– Existing Ad Campaigns: United Colors Of Benetton

Following on from my previous post, I attended a workshop that gave valuable and practical information in the world of advertising. I had an insight into what exactly advertising is all about and what ad campaigns are about. During the workshop we had a look at the company United Color of Benetton and their print ad campaigns. There were a variety of opinions and thoughts about the advertisements.

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– Change of Plan + Existing Ad Campaigns

I presented my idea and design brief for critical feedback as well as finding out what I should do next. It was suggested to me that I have a look over my initial idea and try to create an advertisement that was almost quirky, exciting and somewhat ‘out of my comfort zone’. I needed to look and research more thoroughly into advertising agencies and see what kind of advertising campaigns they create.

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