– Existing Ad Campaigns: United Colors Of Benetton (cont.)

The latest communication supported by United Colors Of Benetton is The Unemployee Of The Year campaign. “The UNEMPLOYEE OF THE YEAR communication campaign, set up under the aegis of the UNHATE Foundation, seeks to challenge clichés about youth non-employment and asserts a belief in the creativity of the world’s youth. Through it, the UNHATE Foundation, whose aim is to promote a culture of non-hate, will support youth to become actors of change against indifference and stigma.”



Again this campaign informs the audience of the cause and how you can go about supporting the cause. Alongside this we can see the United Colors of Benetton logo situated in the images. Again, they do not use this campaign to promote any of their clothing but a way to tell the audience we support the cause as well as notify the audience of who they are in a subtle way.

I like this campaign as it has a clear underlying message which is easily understood and expressed through the use of film and imagery. I will continue to further my research and look at other existing advertising campaigns that have a similar approach to the United Colors or Benetton.

All imagery and film taken from: http://unhate.benetton.com/

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