To help me generate ideas for the concept of my advertisements, I decided to create a collage of images from a high end fashion magazine.
The purpose of the mood board was to create a visual presentation of the styles and trends that are current and in season at the moment. This will enable me to generate ideas for my own advertising campaign. The mood board is very vibrant and full of colour which I believe could be beneficial to me in regards of developing my logo design further.
The next stages will be to apply some of the colours portrayed in the mood board into my logo design to see what I can create.
More design ideas that I created.
I established that I wanted to use the typeface ‘DK Hasty Tasty.’ I also decided that I would go with the last design idea as the plain and bold look really was eye-catching. My previous design ideas tried to incorporate too many elements that related to fashion which wasn’t needed. Topshop, New Look, Zara and many other high street fashion labels all have a typographic logo which works well.
I will continue using the black colour for the logo as it can be seen everywhere and anywhere which is a very key characteristic needed in a logo.
I wanted to create a very simplistic look to my logo design that would be easily recognisable. I liked the idea of creating a very minimalistic logo design that is based around text. With this in mind I created a few design ideas that could be further developed.
In the above image I done a few designs where I experimented with the text and tried to create something that was unique and really caught the eye of my target market. I liked the idea of creating a handwritten logo design, which I feel could work really well with my mission statement.
I decided to go fourth with one of the ideas on my design sheet and experiment further on Adobe Photoshop to create the best design possible.
The arrangement of the squares in this first design idea allows me to work out where and how I can place them when developing the design. I like the way each individual square has its own uniqueness about it, however together they don’t work effectively. I will try to make each design overlap and interlink to see what I can create.