– Creation of the Brand Book: Colour Palette

The colours of Curly Tresses really emphasised on the message of the brand. It also represented ‘nature and ‘organic’, which was something I wanted to highlight.

The colour palette was very simple and straight-forward. I wanted something that could be easily¬†implemented¬†to many different media’s that looked consistent and professional. As well as this is it still had to be bold, vibrant and confident in its aesthetic.

Colour Palette

I didn’t add any other secondary colour choices as again I wanted a simple, clear structure to the brand that really focused on its mission and I felt these colours did exactly that, and would be able to be used throughout the whole year.


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