– Creation of the Brand Book: Colour Palette

The colours of Curly Tresses really emphasised on the message of the brand. It also represented ‘nature and ‘organic’, which was something I wanted to highlight.

The colour palette was very simple and straight-forward. I wanted something that could be easily implemented to many different media’s that looked consistent and professional. As well as this is it still had to be bold, vibrant and confident in its aesthetic.

Colour Palette

I didn’t add any other secondary colour choices as again I wanted a simple, clear structure to the brand that really focused on its mission and I felt these colours did exactly that, and would be able to be used throughout the whole year.

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