Following on from my previous post, I attended a workshop that gave valuable and practical information in the world of advertising. I had an insight into what exactly advertising is all about and what ad campaigns are about. During the workshop we had a look at the company United Color of Benetton and their print ad campaigns. There were a variety of opinions and thoughts about the advertisements.
These advertisements do not intend on showcasing or promoting any of the United Colors of Benetton clothing. However the imagery used relates to social issues happening around the world. United Colour of Benetton use this strategy to make people aware and also promote themselves as a brand.
This advertisement campaign is definitely something that makes the audience ‘stop and stare’ and almost ponder about what is going on. This isn’t any traditional clothing advertisement which is something that I also like about it and would possibly look more into when deciding on my own advertising campaign.
A more recent campaign Un-Hate. “What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.”