– Creation of the Brankd Book: Imagery

The imagery for the brand was very much simple and engaing. High quality images should be used for the brand to express the variety of personalities found across the company. Beauty, curls and nature was what the images used needed to enforce and drive through.

The use of imagery given as examples was focused around the different hair types and textures that Curly Tresses are all about. Below are examples of the type of imagery I used:

 

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