– Fashion Advertising

‘Fashion¬†advertising is a branch within the advertising field which focuses on creating promotions for the¬†fashion industry.’

(http://www.wisegeek.com/what-is-fashion-advertising.htm)

The main aim of fashion advertising is to get the audience to purchase item(s) that they are going to wear. This in turn means the advertisers need to make the advertisement more enticing for the consumers and relay the message intended to the audience intended.

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