– Initial Research

Greeting cards were initially created by the Ancient Chinese who wrote messages of ‘good will’ to celebrate the New Year as well as Egyptians who conveyed greetings on papyrus scrolls. In Europe, handmade greeting cards were made from paper which began being exchanged by the early 1400s. Greeting cards were relatively expensive as they were made by hand, as well as delivered by hand to the recipient. As printing and mechanization was being advanced, the first worlds postage stamp being introduced in 1840 this paved the way for greeting cards to become commercial. Three years after the first postage stamp was released Sir Henry Cole invented the first commercial greeting card for Christmas.

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– Mixed Media Fashion: Further Research

Following on from my research, I decided to explore further into fashion mixed media, as this is one of the styles and techniques I will be using to create my campaign for eBay Fashion Outlet. The style of work immediately caught my attention when I initially began to conduct research in it. It is also something that can be used to create a fashion advertising campaign that will steer away from the conventional ones the public are used to seeing.

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– UK Greetings Gantt Chart

‘A Gantt chart is a horizontal bar chart developed as a production control tool in 1917 by Henry L. Gantt, an American engineer and social scientist. Frequently used in project management, a Gantt chart provides a graphical illustration of a schedule that helps to plan, coordinate, and track specific tasks in a project.’ http://searchsoftwarequality.techtarget.com/definition/Gantt-chart

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– YCN: UK Greetings

To enable me to decide on the brief I wanted to go for, I first browsed the different student design award websites to see what they had to offer. My initial thought was to take up the brief on the D&AD website that was a campaign for Ted Baker. However, I felt that I wanted to create something that I had not done before and was challenging to what I already do. I then was immediately drawn to the competition brief on the YCN website that was to create greeting cards.

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– Unconventional Fashion Advertising

Question: What is the importance of unconventional advertising?
Answer: What is important about unconventional advertising is the ability to break out of a mold that may have caused awareness of your company to diminish in the potential consumer’s eye. It can allow you to engage your audience in a new and more memorable fashion.’
(http://wiki.answers.com/Q/Importance_of_unconventional_advertising)
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– Mixed Media Fashion

For more inspiration and ideas, I focused my research into the use of mixed media in the fashion sector particularly illustrations, photography as well as advertising.

I came across a variety of artists and designers. Graphic designer and Fashion illustrator, Mustafa Soydan uses a variety of materials and mixed media to create his work. With a wide range of styles – from watercolour, pencil, airbrush, to collage. Each piece is different and has many elements to it that makes it intriguing and exciting to look at. Below are a range of my favourite pieces.

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