– Creation of the Brand Book: Typography

Typography is a key element to communicate a unified personality for Curly Tresses. I have selected Century Gothic as the main font. Century Gothic is strong, yet it is not overbearing when writing in bold or even in CAPS.

It is very simple yet it still works on all platforms ranging from headlines to small print. Noted in the brand book I enforced the fact that the size of the font being used on one design should be kept to a minimum, so that consistency and professionalism is still carried out through the design. To emphasize on different aspects of the design Century Gothic Bold, Italic or Regular should be used instead. This also should not be overused. I used the chosen colour palette to further illustrate the type and how it appears.



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