– Test Shoot 3

For my final test shoot I again chose different models and outfits. I was very much pleased with this shoot and will possibly be using some of the images for my final ad campaign.

1:

  

  

   

2:

  

  

I was very pleased with the outcome of these images from this shoot. The next stage will be for me to select the images I will be taking forward and look into the different effects that I could use to edit them.

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– Image 1: Vexel/Vector Creation

Below are the steps in which i took to create my vexel/vector image:

 

 

 

 

 

I found creating the hair was the most challenging aspect of the entire piece as I was following a completely different tutorial on creating hair. (http://www.youtube.com/watch?v=KIaK_8swVvM&feature=related). I went back to the original tutorial I first looked at and decided to try that technique out..

– Evaluation

I felt that this assignment really put my creative and thinking skills to the test. I was able to demonstrate practically the knowledge I have gained through other modules and put them to the test.

Firstly, I went about creating my poster designs based on the research and understanding of what I felt the brief was telling us to do. Using this information I went about creating my very first own poster design. I decided to stick with the typical ‘clubbing’ poster design. Once I had shown this to a professional for critique, he suggested that I look more into the previous entries and try to create something that didn’t ‘scream’ club. I took this information home and decided to research further into ways in which I could could do this.

I felt that the second design idea was a success, the choice of colours and layout worked really well and I was more than pleased with this design. I felt that I would have taken this forward but tweaked it a little bit more by adding the information provided as well as using another image as a focal point. In preparation to changing this design, I then noticed that I had not used the colour palette that we given. I also came to the conclusion that there was just not enough space for the information that was needed to go on the poster. Another major set back to this design was the fact that the poster design was steering away a little too much from the audience. Even though I wanted to create the simple, yet visually exciting poster I had to bare in mind that the Ministry of Sound audience still had to be targeted. Having this all in mind I decided that I would change my whole concept and revert back to ‘the drawing board’ for ideas.

After viewing many of the previous entries, I then began to jot down a few ideas of a concept that I had in mind. I wanted to create a very sleek, minimal poster design that caught the eye of the audience by the choice of colours and design concept. Looking at the colour palette given, I recognised that the main colour was purple and I wanted to use this as the main background colour to all 3 poster designs. This would be a way of recognising each design, almost like a trademark. Slowly but surely I pieced together the official design concept for Ministry of Sound. The concept had minimal elements to it which was something that I had in mind from the start. The choice of colours used was from the colour palette given, however I decided not to use all of them as I felt this would be a colour overload but selectively choose the right colours that went well. I also used them in an effective way that again would be recognisable for the target audience.

I continued my devlopment process which involved me selecting the text colour, arranging and positioning the information etc. I felt that this all needed to be done to bring the whole concept idea together and make it successful.

The final major tweaking to each poster design was the use of a textured background and the image situated in the top left hand corner. The plain purple background to make needed a little something extra that allowed it to stand out. From a previous lecture in my Advanced Photo Manipulation module I used the technique learnt there and implemented into my design. I used the texture of a rough paper, almost like a poster texture pinned up to a wall. This gave a very nice effect which I was pleased with once I had managed to set it correctly.

Overall I would say my poster designs were a success and if I had a little more leeway into the colour choices I would have gone for a more subtle approach. However saying this I liked the final outcome.

Evidence of submission:

– Image 1: Vector/Vexel

I decided that I would challenge myself for the 2nd assignment and choose something that I have never done before, but feel that I can execute well with practice and time. Creating a vexel/vector portrait is all about using a combination of the Pen Tool and Soft Edge Brushes to achieve a 3D like quality image.

To further help me on the creation of my first Image, I used a variety of Photoshop Tutorials that explained how I would go about creating a vector/vexel image. Below are the links.

– http://www.surrealpsd.com/vexel-style-portraits-part-1/

http://www.surrealpsd.com/vexel-style-portraits-part-2/

After reading the tutorials on how I would be creating my image, I was able to identify one key aspect that would help me make my image a success as well as the creation of it run a to easier. This was to create blocks of shapes that represented each aspect of the image. For example; to create a face, I would start of by using the Pen Tool to trace the outline of the face. This would then be done for the hair, eyes, eyebrows etc. Whilst continuing to read the tutorial I was able to know how to apply colour whilst creating the image.

Now that I felt comfortable with creating my first image I began to look for appropriate stock images. I initially came across two images that really stood out for me, however the main problem was the hair which I felt was just a little too complex for me to execute.

I continued browsing through deviant art to find the appropriate image and came across an image of a model which I was comfortable using and had many other factors that I liked about it.

– Test Shoot 2

I decided to carry out another test shoot using a different model as well as different outfits. I wanted to capture various different poses and angles and again familiarise myself with the camera for my final pictures.

Look 1:

      

Look 2:

      

Look 3:

    

This test shoot was a lot more successful than the previous one and a lot more developmental work can be seen. I was able to capture a few images that I could possibly use for my final ad campaign.

My final test shoot would be working towards my ad campaign. Depending on the success of that shoot, I will be able to then edit my images.

– Creating The Magazine: Short Feature

My short feature was based on the Q&A section in the magazine.

   

Below are the problems that I felt the short feature had and which I was going to improve on.

  • Images used to take up space
  • Title of the feature does not stand out as much
  • A lot of other irrelevant information

Using my critique on the feature, I was able to create a short feature that was more clear for my target audience to read and understand, as well as keeping all relevant information.

Designing the short feature was very simple in the fact that I had already established a clear layout design of what I wanted to do and just needed to turn my sketch into the ‘real thing’. I decided to stick with the colour theme the magazine used as I liked the choice of colours and felt that with a few adjustments I could make it more successful. I created the border on the side of the spread using the rectangle shape tool which I had no difficulty in doing. I then incorporated the dotted line look into this spread using the same technique. The dotted lines were used to separate the different columns so that the information which was going to be placed there would be easier to read.

I used the serif typeface ‘Times New Roman’ for the heading, to tie in with the old style theme of the magazine and to look more presentable. The speech marks used within the title were to add extra detailing to the audience and make them more aware that the feature was is a Q&A page.

Whilst deciding what information to keep, I noticed that there was an email address that was provided for the audience to send in any questions they had. I thought that this was quite important so i situated this information at the top of the page in a black box which enabled it to stand out a lot more. This was created using the typeface ‘Times’ in an italic format.

Adding the text was simple to do as I had already designed the layout and knew the colours I was going to use. For the main body I used the San-serif font ‘TW Cen MT’. This was the same font used in my news feature which I felt looked presentable and user friendly. The title of the question as well as the question is in a blue colour, whilst the answer is in black and the name of person in a yellow colour. Keeping the colour theme consist throughout helped the overall look and made it more eye-catching and appealing. To further differentiate the title of the question from the main body of text, I made sure that it was in a bold format. I also done this to the name of the person and added an extra detail to it by making it italic.

I finally added page numbers and the magazine website at the bottom of the page.