I again looked at more cover designs to gain a few more ideas for own re-design. At first I attempted to look into magazine covers that I felt was successful in the same field as the magazine I had chosen. I found this to be a slight problem as many of the design covers I did come across, I wasn’t particularly pleased with. I then continued to look at magazine covers as a whole and came across a website that displayed the best magazines of 2008.
Below are examples that I felt worked well visually:
This design worked well for me due to its simplicity. The title of the magazine is clearly readable and the colour palette works well in relation to the main image. The serif typeface used is consistent which makes the whole cover design very sleek and formal.
What I like about this cover design is again the colour palette used is consistent throughout the entire design. The name of the magazine for this issue is in relation to the colour scheme. This seems to be a very effective technique that I will try out and possibly use in my own design. The layout of the cover design is organised well, which gives a nice balance.
This cover design caught my eye immediately due to the image. The image has such a presence that makes the whole design visually exciting. However the name of the magazine behind the image isn’t something that I feel works as well. Unless the audience is familiar with the magazine, I find it very hard to read. In saying this, it is a creative way of displaying text on a magazine cover.
This was yet another cover design that caught my eye straight away. The illustration is very elegant and ties well with the typeface used. The duplicated title effect works well here and is something that I particularly find interesting to look at.
The structure of this cover design works well in keeping the audience’s eye focused on everything. The information at the top with the image at the bottom works well. The use of lines to differentiate the articles is also another effective technique.
This cover design has a lot more text to it, but still has the right balance that doesn’t over power it. The use of different typefaces work effectively here. The information that is not in a horizontal way, also adds an interesting element to the overall design.
Images source: (http://www.scribd.com/bandal%C3%A9mu/d/6189875-Best-Magazine-Covers-of-2008)
I will now begin to sketch a few ideas for my cover designs. In my sketches I will focus primarily on the structure and layout.
I needed a little more information and research on the effects media has on society as I would be incorporating this within my essay.
I came across a website: http://rayuso.hubpages.com/hub/Mass-Media-Influence-on-Society.
Here I was able to make critical notes and gain a little more insight into the way the media works and the effects it that on society. Using the notes and information gathered I will begin to structure and plan my essay.
After a little more work on the poster design, I decided to tweak it a little which I felt worked well.
I developed this further by changing the information situated at the bottom to white. I felt this worked better as previously there was too many different colours on the design. I also added two lines to break the information up. This would make it easier for the audience to digest the most important parts of the design.
The different colour headings also made it easier for the audience to understand the poster. The colour headings would be a different one for each of the months. Again to add something different but still keeping a simple approach to the whole design.
I decided that I was going to go with the purple background colour. Not only was it the main colour that Ministry of Sound now use, but it was very versatile in the fact that it could be related with both male and female audiences.
I then needed to work on the colour choice of the text. The poster design at the moment had a very formal and corporate look to it, which wasn’t something I was going for. I again experimented with a range of colours provided on the colour pallette as well as different shades of these colours. I already knew that I wanted the main text to be a different colour to the text that would be situated at the bottom of each poster.
I noticed that the white text worked really well with the purple background, so I decided to go forth with that idea. I wanted to make each heading stand out. I wanted to keep a consistent font size, so I altered the heading colour to see what the outcome would be.
I initially created a very plain and simple design that I knew I would develop a lot futher to achieve a successful poster design.
I first started off by typing out and positioning the main text of the poster. I knew that I wanted to create a very straight forward and simple design so I organised it in such a way that it was easily read from a distance.
I then experimented with the colour pallette accroding to the one Ministry of Sound had provided.(see below)
After analysing and coming to a conclusion that my first idea for the second art piece was not as successful, I came up with another idea which was a lot simpler but worked well.
Below are the steps:
Background – http://www.sxc.hu/browse.phtml?f=view&id=1157664
Sky – http://www.sxc.hu/photo/1391261
Birds – http://browse.deviantart.com/?qh=§ion=&q=birds+brushes#/dgolab
I chose the magazine ‘Classic Bus’ as it stood out to me in a negative way, especially the front cover. As a requirement for the brief we are to create a minimum of 3 cover designs. There are many negative aspects to the cover design that I have listed below to help me start the design and idea process for the re-design of the cover.
- The typeface of the magazine title is very bland. It is written in a very classic font which I feel works well with the content of the magazine, however it doesn’t do much in terms of grabbing the eye of the audience.
- The colour choice can be worked on
- The price, date and issue number of the magazine is not very clear due to the image being used as the background on the cover
- A lot of information on the front which I feel is not needed and draws the attention away from the image on the cover
Although the cover is very cluttered with text, I feel that images, use of colour and the positioning of these elements will make the design visually exciting and stand out.
I will use the points I stated above as well as research to improve the cover design and create 3 successful designs that will attract the target audience.
Cover Design Research:
I looked into different cover designs that I felt really stood out and caught my eye. Below are a few examples.
With these two ‘Vogue’ cover designs the main image grabs the eye straight away. I believe this is due to the high colour contract the images display. There is a lot of text evident on the cover designs, however the positioning and layout of this text works well and frames the main image which again I believe is a technique that I can implement in my own design.
(images taken from: http://www.jigneshbapna.com/tips/top-10-car-magazines-in-the-world.html)
The above cover designs are all car magazines. What I generally like about each design is again the use of one image that is framed by the text which allows it to stand out. The colour choices are very vibrant and consistent throughout the whole cover design. A range of different type face size has been used in all cover designs to emphasize to most important text. This is another useful technique I will attempt to implement.
The next step will be for me to continue researching different cover designs and then sketching a few ideas with detailed analysis of what and where I would like things to go in terms of design. I will include possible colour choices, typeface, size, images and any other relevant information.
Looking at previous examples of Ministry of Sound posters and my previous design idea, I wanted to change the whole concept and go for something different. I wanted to move away from the typical club designs and opt for something that makes the audience wonder what the poster is about as well as reading into it a bit more.
Having this idea could be very challenging as I don’t want to completely steer away and lose the audience Ministry of Sound currently have, but in fact create a whole new look and feel to what they currently do.
This design concept is very simple, but still has elements to it that I feel stands out from a typical Ministry of Sound poster.
Although I do like this design there were still a number of flaws that made the idea unsuccessful and fail as a poster.
The colour palette used for this design did not correspond to that of the Ministry of Sound.
No space for the text
Although the typography was considered a little more in this design, it still needed a lot more work to it.
The main image diverts the attention greatly from the important part of the poster design.
I then looked at previous entries for the same brief to gain some form of understanding as to how I can make my own successful.