The imagery for the brand was very much simple and engaing. High quality images should be used for the brand to express the variety of personalities found across the company. Beauty, curls and nature was what the images used needed to enforce and drive through.
Typography is a key element to communicate a unified personality for Curly Tresses. I have selected Century Gothic as the main font. Century Gothic is strong, yet it is not overbearing when writing in bold or even in CAPS.
The colours of Curly Tresses really emphasised on the message of the brand. It also represented ‘nature and ‘organic’, which was something I wanted to highlight.
This section of the brand book was about the incorrect usage of the logo, showing examples of the different ways in which the logo should not be used.
The main content of the brand book for Curly Tresses:
To begin this stage of the process I first began to look into what makes a successful brand book and the key elements that it is made up of.
I tested out a variety of different colour combinations for my logo design. The colour combinations were based around ‘nature’, ‘natural’ and ‘organic’. Below are a few colour variations I came up with.
With my final icon design selected, I went back and made a few revisions on the font for the final logo design. I looked at various hair care logo designs and what kind of typefaces they used. I chose three fonts that had a very sleek aesthetic about them and applied it with the icon I had previously created.