– Creation of the Brankd Book: Imagery

The imagery for the brand was very much simple and engaing. High quality images should be used for the brand to express the variety of personalities found across the company. Beauty, curls and nature was what the images used needed to enforce and drive through.

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– Creation of the Brand Book: Typography

Typography is a key element to communicate a unified personality for Curly Tresses. I have selected Century Gothic as the main font. Century Gothic is strong, yet it is not overbearing when writing in bold or even in CAPS.

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