With my final icon design selected, I went back and made a few revisions on the font for the final logo design. I looked at various hair care logo designs and what kind of typefaces they used. I chose three fonts that had a very sleek aesthetic about them and applied it with the icon I had previously created.
The 2nd part of the logo design, was the selection of the typeface used for ‘Curly Tresses’. Keeping in mind the simple and natural concept I tested out a variety of typefaces.
I wanted the concept design for the logo to be very simple but still memorable and distinctive. I had a few ideas in mind, so sketched these down.
The brief below outlines exactly what the project entails.
A brand bible or book is a document that establishes distinct guidelines on how all aspects of a company’s brand will be handled. It should establish rules for creating a unified and identifiable presence for your brand. This includes everything from the design of a logo and how it can be used, to letterhead, the look of a website, personal communications and how it all looks.
Below are a few images of my final product.
The S.W.O.T analysis outlines my key strengths, weaknesses, opportunities and threats that I face at the moment. The aim by the end of the year is to have seen an improvement.