I wanted the concept design for the logo to be very simple but still memorable and distinctive. I had a few ideas in mind, so sketched these down.
The sketches shown in the above images were quick ideas that linked with the words ‘natural’, ‘hair’ and ‘curly’. I wanted to have an icon that worked alongside the name, Curly Tresses, as well as by itself. Something simplistic in its aesthetic but can still be recognized by its intended target audience.
The two sketch ideas highlighted were my overall two favourite ideas. They both portrayed the hair line mission statement very well and in a very simple format which was something I was going for.
Next Stage: Create the two chosen ideas in Adobe Photoshop