A brand bible or book is a document that establishes distinct guidelines on how all aspects of a company’s brand will be handled. It should establish rules for creating a unified and identifiable presence for your brand. This includes everything from the design of a logo and how it can be used, to letterhead, the look of a website, personal communications and how it all looks.
The brand bible is meant to help employees properly use and communicate the message of a brand. It outlines brand goals and the company philosophy. It also serves as a guide for designers. A good brand bible outlines all of the basic design tools that are needed to create and disseminate company communications – from allowable typefaces and styles, to a color palette, to image use, text and tone, and the emotion portrayed by the brand.
A few tips on designing an effective branding guideline:
– Who will be using the guidelines?
– What will they gain from using the guidelines?
– How can the guidelines be accessed?
– Why is the brand guidelines being produced?