Greeting cards were initially created by the Ancient Chinese who wrote messages of ‘good will’ to celebrate the New Year as well as Egyptians who conveyed greetings on papyrus scrolls. In Europe, handmade greeting cards were made from paper which began being exchanged by the early 1400s. Greeting cards were relatively expensive as they were made by hand, as well as delivered by hand to the recipient. As printing and mechanization was being advanced, the first worlds postage stamp being introduced in 1840 this paved the way for greeting cards to become commercial. Three years after the first postage stamp was released Sir Henry Cole invented the first commercial greeting card for Christmas.
What are greetings cards: A decorative card sent to convey good wishes on a specific occasion
Looking over at the brief again, I came across a very key paragraph that needs to be considered during the creation process.
‘Remember who you are targeting. Who is going to be actually buying the card for the recipient? Although you need to design a card that targets the recipient, it’s the person who is buying the card we need to impress and convince. Also please note: Women buy far more cards than men.’
To begin the research I created a greetings card survey that would find out what greeting cards were there a lack of and what greetings cards people bought. The questions asked were very simple, straight to the point and had a variety of multiple choice options.
– Have you ever bought greeting cards?
– What occasion do you buy greeting cards for?
-What occasion have you not been able to purchase a greeting card for?
– What is the type of greeting cards you purchase?
– Where do you mainly purchase your greeting cards?
– What is the most you have spent on a greeting card?
– Are you male or female?
– When you receive a greeting card what do you usually do with it?
– Do you prefer a hand-made or digitally designed greeting card?