Looking at previous examples of Ministry of Sound posters and my previous design idea, I wanted to change the whole concept and go for something different. I wanted to move away from the typical club designs and opt for something that makes the audience wonder what the poster is about as well as reading into it a bit more.
Having this idea could be very challenging as I don’t want to completely steer away and lose the audience Ministry of Sound currently have, but in fact create a whole new look and feel to what they currently do.
This design concept is very simple, but still has elements to it that I feel stands out from a typical Ministry of Sound poster.
Although I do like this design there were still a number of flaws that made the idea unsuccessful and fail as a poster.
The colour palette used for this design did not correspond to that of the Ministry of Sound.
No space for the text
Although the typography was considered a little more in this design, it still needed a lot more work to it.
The main image diverts the attention greatly from the important part of the poster design.
I then looked at previous entries for the same brief to gain some form of understanding as to how I can make my own successful.