The next step is to create the logo for the design collective. I want the logo design to have a bright bold colour which will be eye-catching as well as appealing to my customers. I also want to include a symbol that relates with creativity and design.
Before I decided what and how I wanted my final logo to look like I drew a few rough sketches of ideas I already had in mind.
I chose the first idea and developed this further by adding colour as well as additional other features that I believed worked nicely.
- The puzzle shape
- The bright star
- Font used
- Simple but creative background
- Colour could be improved
- The puzzle shape could be a little smaller
- The font could be a little bigger
Using the pro’s and con’s listed above I made a few more variations to the logo. Below are the results.
Looking at the changes made I still wasn’t pleased with the outcome and decided to resort back to my ideas I had sketched out. Using the next potential logo idea, I experimented once again.
Using my annotations and creative eye I brought this logo design idea to life with colour and additional features.
- The font is very sophisticated
- The box
- Simplicity of the overall design
- Colour scheme isn’t as eye-catching
- The ‘TA’ in the box
- The symbol situated at the bottom
- Even though the design is simple it still looks busy and unprofessional.
- The spacing between the two words
I developed this design further using the critique.
My main concern with this design idea was that it had too many elements to it. By eliminating the symbol I immediately solved this problem.
I originally wanted to create a symbol or have a shape that related to creative design. I felt this would bring the whole design together so I continued developing this by using different shapes and symbols.
All the different symbols I experimented with worked really well, however I kept it traditional by opting for the crayon symbol as it represented creativity. I then changed the colour scheme to a more subtle and sophisticated one, this worked really well.
Final Logo Design: