– Session 3 Notes: What Drives You?

A creative business idea needs to take into consideration:

– customer

– client

– audience

These three focuses need to remain the main focus whilst planning an idea.

There are also three essential facts that differentiates a business idea from a creative idea:
1. There must be a clear need for your product or service
2. That need must have sufficient potential to create a demand.
3. There should be sufficient reward within your idea to be able to support your immediate business needs, as well as your future business requirements.
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